Framing…George Lakoff stresses the importance of "framing" very well. Framing is a concept that will continue to grow everyday because the world is changing every day. Therefore societies’ emotions and opinions are also changing daily. Lakoff says that linguistic framing reminds him of humanity and language and how the two together can be used to create and mold the public opinion. Most people don’t realize how they are being affected by language every day. Sometimes it can be an ad online and other times it could be a commercial on television. In my opinion, the ads on the internet are the best example. When I’m online I feel that I have to pay attention the new sunglasses that are popping up the right of my browser page. Even when I’m looking at a website for school work I’ll see a campaign about new shoes that I could probably get. I can’t imagine how many thousands of people's minds are stimulated and eventually persuaded by these ads.
Life as we know it is becoming more and more dependent on other peoples opinions rather than their own and technology is the fastest way to reach people. Another significant person when it comes to framing is Bruce Mazlish. He is the author of The Fourth Discontinuit. This talks about humans and their relationship with technology. Bruce does his own framing by suggesting that to truly connect with the world humans must be “separate from the machines we build”. This funny connection has basically turned us into something that is now known as "cyborgs." Cyborgs was created by Donna Haraway. She describes cyborgs as a “hybrid of machine and organism” Her main reasoning for stating these opinions could very well have something to do with humans and how we are so dependent upon cell phones and digital technology. Expression is becoming lost when it comes to communication. Cell phones make it to where we don’t have to have that “human” interaction any more. This is throwing linguistic framing out the window but almost everyone is doing it, so maybe it’s not that bad at all……… ~Revisit~Restore~Recreate~
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